Helen Hailun Zhong

Executive Director, Business Development

Known for her trustworthy and dependable approach, Helen specializes in fostering long-term partnerships, expanding international business opportunities, and connecting individuals and organizations with legal, governmental, and commercial stakeholders.

With MBA and MMkt degrees, a multidisciplinary background spanning law firms, investment and strategic business management, corporate communications, media, and cross-border negotiations, together with fluency in English, Mandarin Chinese, and Spanish, Helen advises regional and international clients on corporate affairs, market entry, strategic growth, and commercial opportunities across the GCC, China, Europe, Latin America, the United States, and other global markets.

Her academic foundation reflects the same international breadth: a Master of Business Administration and a Master's in Marketing & Commercial Management from the University of Isabel I in Europe, a Bachelor's in Business Administration from Purdue Global University in the United States, and a Post-Graduate Certificate in Negotiation & Coaching, complemented by executive certificates from Harvard Business School Online and further study across Europe.

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